Barcelos Plans To Launch New Brand ‘Rassasy By Barcelos’

The first outlet of Rassasy By Barcelos will be opened in Mumbai at JW Marriott, Sahar.

Barcelos, South African eateries chain, is hoping to dispatch another brand ‘Rassasy By Barcelos’ alongside extending Barcelos in QSR organize.

Rohit Malhotra, Business Head-India Operations, Barcelos India, stated, “In 2019, we are intending to open 10-12 additional outlets of Barcelos and we will likewise be presenting another brand Rassasy By Barcelos serving American and European cooking styles.”

The brand is looking at confining Barcelos just to the foodcourts. In continuation of this, a couple of the Barcelos will be changed over into Rassasy By Barcelos.

“We will open 3-4 new outlets of the new brand. We have apportioned Rs 20-25 crore for opening, advertising and advancing the brand,” Malhotra included.

The main outlet of Rassasy By Barcelos will be opened in Mumbai at JW Marriott, Sahar. The outlet will be spread over a zone of 2,000-3,000 sq ft.

Malhotra further expressed, “We are focusing on Tier I and Metro urban communities for the new brand.”