Kurkure Appoints Taapsee Pannu As Brand Ambassador

The snack brand has also unveiled its new positioning, ‘Khayal toh Chatpata hai’.

Kurkure has designated Bollywood performing artist Taapsee Pannu as its image envoy. The bite brand has additionally divulged its new situating, ‘Khayal toh Chatpata hai’, which praises dynamic reasoning that youthful Indian homemakers acquire to customary Indian families.

The organization in an announcement stated, “With a guarantee to add increasingly fun and fervor to family time, the brand rings in another mantra, together with the endless vitality of Taapsee, who stands synonymous to the quintessence of Kurkure.”

Taapsee Pannu expressed, “I am very eager to be related with India’s tremendously adored, and my undisputed top choice bite, Kurkure. It has been a necessary piece of my family ‘masti’ minutes back home in Delhi and amid my breaks while shooting in Mumbai. I have constantly appreciated Kurkure for its family and fun introduction. What’s more, as the brand goes up against another situating of ‘Khayal Toh Chatpata hai’, I anticipate an energizing and chatpata venture with Kurkure.”

Jagrut Kotecha, Vice President (Snacks Category), PepsiCo India Ltd, included, “As Kurkure enters another and energizing stage with ‘Khayal Toh Chatpata Hai’ situating, we are excited to convey forward this adventure with Taapsee, who reverberates well with the brand theory. With the new situating, we mean to commend the ground breaking got by the present ladies and Taapsee who is a motivation to them; and has demonstrated her quality and determination by going up against unpredictable jobs, in motion pictures or past, is a characteristic fit. We welcome her to the Kurkure family.”