PVR Eyes Entering Small Towns And Cities Via Sub-Brand

This move will help the company to increase contribution from the tier 3 cities.

PVR is hoping to invasion into residential communities and urban communities through a sub-mark. In such manner, the multiplex major has been exploring different avenues regarding a minimal effort arrange, ‘PVR Talkies’, in the course of recent years.

The lion’s share of PVR’s income originates from level 1 urban areas, with level 2 urban communities contributing the parity. This move will assist the organization with increasing commitment from the level 3 urban communities.

The expense for setting up a Gold class theater screen is about Rs 5.5 crore while Rs 3 crore for an ordinary PVR outlet. Contrasted and this, setting up a screen under PVR Talkies just costs Rs 1.75 crore-Rs 2 crore.

Gautam Dutta, CEO of PVR, stated, “We are examining the presentation of a sub-mark in level 2 and 3 markets. Perhaps a choice on this could come nearer to March this year.”

Right now, 10% of the organization’s best line originates from premium administrations, for example, Gold Class, IMAX, 4DX and PXI.

PVR is further wanting to put up to Rs 600 crore in the coming two years to include about 100 screens in a year. It is likewise hoping to assume control single-screens and rebrand them as ‘PVR’.