Yellow Tie Hospitality To Launch Taiwan’s Beverage Brand Chachago In India
The company is planning to open 100 Chachago outlets by 2021.
Yellow Tie Hospitality, eatery establishment the executives organization, will dispatch the Taiwan-based drink mark Chachago in India in January. The organization is intending to open 100 Chachago outlets by 2021.
Aside from India, Yellow Tie Hospitality has additionally got the ace establishment rights to create Chachago in business sectors like Nepal, Sri Lanka, Bangladesh and West Asia.
Karan Tanna, Founder and CEO of Yellow Tie Hospitality stated, “Our emphasis is on building up a solid arrangement of brands in the eatery space that can be scaled up through productive diversifying the executives. We felt there was absence of a refreshment centered eatery mark in our portfolio. Thus, we chose to get the establishment rights for Chachago, which is known as the ‘Place of Milk Tea’.”
“This is likewise the first occasion when that an Indian organization has got establishment rights to build up a brand in develop advertises in the West Asian area,” he included.
Chachago is known for its drain teas, bubble teas, organic product implanted drink, cheddar based refreshments, milkshakes, and other claim to fame drinks and sweets. The brand has a nearness in Taiwan, Canada, Australia, Hong Kong, Vietnam and the Philippines.
Tanna further expressed, “We trust the brand has a colossal potential in the Indian area. It will be situated in the QSR section with the normal store size of 100-500 sq ft. At first, we will open some leader stores in metros all alone. At that point we will see reserving in establishment domain accomplices for north, south, east and west and have plans to open 100 Chachago stores by 2021.”