Berggruen Hotels Franchise Keys Hotels was established in 2006 with intent of setting up mid market hotels and resorts in India. We are one of the leading hotel management and franchise company. Currently operating 22 hotels & resorts in country with ~1800 rooms. Looking to establish ourselves as preferred hotel brand under mid market. Berggruen Hotels was founded in September 2006 to build and operate mid-segment business hotels under the brand “Keys Hotels” in India. The brand subsequently went on to add upscale resorts into the chain. Today, the Group has deepened its investments in the brand in order to expand the portfolio and to become a dominant player across different segments. The Keys brand presence is now being resonated across different audience sets. Currently, Berggruen Hotels has pan India presence across three sub-brand categories. ‘Keys Prima’ is emblematic of affordable luxury and is ideal for upscale travelers. ‘Keys Hotels’ is the signature range that caters to the smart choices and increasing expectations of business and leisure travelers. ‘Keys Lite’ is the new value brand that provides alternate accommodation options for economy travelers. October 2015, to strengthen and expand its brand platform has refreshed its brand identity and introduced the right brands for the right product positioning in a dynamic market. The mother brand and its three variants symbolizes its renewed emphasis on accelerate growth, market dominance and guest-first philosophy. Investments in technology, key people and in guest experience back the brand as it looks towards the future to be the market leader. The Company’s growth and expansion strategy include:
The hotels have a unique price positioning in the range of $ 50 – $ 120 for the different brand categories. Hurry up! buy Berggruen Hotels Pvt. Ltd. Franchise now.
Commenced Dates
Date Commenced Operations | 2006 |
Date Commenced Franchising / Distribution | 2009 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 10 K - 50 K |
Master / Multi Units
Area | Investment | Unit/Brand Fee | Master/Brand Fee | Royalty/Commission |
City Wise | Rs. 10 K - 50 K |
Expansion Locations
North | North, New Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttaranchal, Uttar Pradesh |
South | South, Kerala, Karnataka, Tamil Nadu, Andhra Pradesh |
East | East, Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | West, Gujarat, Rajasthan, Maharashtra, Goa |
Center | Central, Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Union Territories, Andaman & Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | International, Nationwide |
Exclusive territorial rights to a unit | |
Performance guarantee to unit franchisee | |
Anticipated percentage return on investment | |
Likely pay back period of capital for a unit franchise | |
Other investment requirements |
Detailed operating manuals for franchisees | |
Where is franchisee training provided? | |
Is field assistance available for franchisee? | |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | |
What IT systems do you presently have that will be included in the franchise? |
Type of property required for this franchise opportunity | |
Floor area requirement |
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Preferred location of unit franchised outlet |
Do you have a standard franchise agreement? | |
How long is the franchise term for? | -- |
Is the term renewable? |
Category : Hotel Travel & Tourism
Area Req :
Franchise Outlets : Less than 10
Investment: Rs. 10 k - Rs. 50 k