Phulkari - Franchise

Phulkari Franchise Phulkari: Punjab is known for its Phulkaris. The embroidery is done with floss silk thread on coarse hand woven cotton fabric. Geometrical patterns are usually embroidered on the Phulkaris. Phulkaris and Baghs were worn by women all over Punjab during marriage festivals and other joyous occasions. They were embroidered by the women for their own use and use of other family members and were not for sale in the market. Thus, it was purely a domestic art which not only satisfied their inner urge for creation but brought colour into day-to-day life. In a way, it was true folk art. Custom had grown to give Phulkaris and Baghs to brides at the time of marriages. The exquisite embroidery for Baghs are known to have been made in the districts of Hazara,[1] Peshawar,[1] Sialkot,[1] Jhelum,[1]Rawalpindi,[1] Multan,[1] Amritsar,[1] Jalandhar,[1] Ambala,[1] Ludhiana,[1] Nabha,[1] Jind,[1]Faridkot,[1] Kapurthala[1] and Chakwal of the Punjab region. Bagh and phulkari embroidery has influenced the embroidery of Gujarat known as 'heer bharat' in its use of geometrical motifs and stitchery.[2] Some feel it came from Central Asia along with Jat tribes who migrated to India and settled in Punjab, Haryana and Gujarat. There is reference of Phulkari in Vedas, Mahabharat, Guru Granth Sahib and folk songs of Punjab. In its present form, phulkari embroidery has been popular since the 15th century.[3] The main characteristics of Phulkari embroidery are use of darn stitch on the wrong side of coarse cotton cloth with coloured silken thread. Punjabi women created innumerable alluring and interesting designs and patterns by their skilful manipulation of the darn stitch. The base khaddar cloth used in Western Punjab is finer from those of Central Punjab. Black/blue are not preferred in Western Punjab, whereas white is not used in East Punjab. In West Punjab, 2 or 3 pieces of cloth are first folded and joined together. In East Punjab, they are joined together first and then embroidered.