The Indian Connection
Royal Enfield motorcycles were being sold in India ever since 1949. In 1955, the Indian government started looking for a suitable motorcycle for its police forces and the army for patrolling duties on the country's border. The Bullet 350 was chosen as the most suitable bike for the job. The Indian government ordered 800 of these 350 cc motorcycles, an enormous order for that time. Thus In 1955, the Redditch Company partnered with Madras Motors in India to form what was called 'Enfield India' to assemble these 350 cc Bullet motorcycle under licence in erstwhile madras (Now called Chennai). As per their agreement Madras Motors owned the majority (over 50%) of shares in the company. In 1957 tooling equipment was also sold to Enfield India so that they could manufacture components and start full-fledged production. The Enfield Bullet dominated the Indian highways and with each passing year its popularity kept rising.
Why Royal Enfield?
Franchise Facts:
Franchisor Support:
Advantages of FranchiseE:
Join the finest and brightest of teams in the country as a franchisee now! Thanks & Regards Royal Enfield Team
Commenced Dates
Date Commenced Operations | 1956 |
Date Commenced Franchising / Distribution | 1956 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
---|---|---|---|
Store Wise | Rs. 50lac - 1 Cr. | Rs.100,000 | 5% of vehicle sale |
Master / Multi Units
Area | Investment | Unit/Brand Fee | Master/Brand Fee | Royalty/Commission |
City Wise | Rs. 50lac - 1 Cr. | Rs.10000o | Rs.100000 | 5% vehicle |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Dealer | Rs. 50lac - 1 Cr. | 5% of vehi | 4000 sq.ft( 1500 sq.ft for showroom & 2500 sq.ft f |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | No |
Performance guarantee to unit franchisee | No |
Anticipated percentage return on investment | 15% |
Other investment requirements | MArketing field activities |
Detailed operating manuals for franchisees | Yes |
Where is franchisee training provided? | Chennai & chandigarh |
Is field assistance available for franchisee? | Yes |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | Yes |
What IT systems do you presently have that will be included in the franchise? | Yes |
Type of property required for this franchise opportunity | Upper ground floor with double height |
Floor area requirement | 4000 sq.ft . (1 Sq Meter = 10.76 Sq Ft.) |
Preferred location of unit franchised outlet | High Street |
Do you have a standard franchise agreement? | Yes |
How long is the franchise term for? | Life time |
Is the term renewable? | Yes |
Category : Automotive
Area Req :
Franchise Outlets : 250
Investment: Rs. 50 Lac - Rs. 1 Cr