Varun Sardana, an alumni of National Institute of Fashion Technology, Delhi, graduated in 2003 and went on to work as head designer for Indian Designer, Varun Bahl. The recipient of the "Bijenkorf Fashion Design Award 2004" held in Amsterdam, Varun launched his label in 2007 and has garnered rave reviews from press and critics for his work- his debut collection at India Fashion Week, Spring/Summer '08 was adjudged as The Best Debut Collection by the Fashion Design Council of India and Hindustan Times dubbed him the Best New Designer 2007-08. .His work has been featured widely in magazines like WWD (Japan), Ginza (Japan), Marie Claire (France,Czechoslovakia) , Grazia, Vogue, Elle , Harpers Bazaar, (India editions). In March 2008, Varun became the youngest designer to be signed up by reputed French showroom, MC2 Diffusion, who represent labels like Manish Arora, Sharon Wachob and Peachoo+ Krejberg. During the same time, he was invited to participate in the prestigious Tranoi fair in Paris. Since the last five seasons, Varun has been showcasing his collections through the MC2 Diffusion Showroom in Paris during Paris Fashion Week . The brand is already sold through over 30 established niche stores internationally. *ELLE(INDIA) awarded him the ELLE STYLE AWARD, consecutively in 2008 and 2009 *TIMEOUT (DELHI) featured him in their list of their YOUNG CREATIVE ACHIEVERS IN INDIA called "25 UNDER 30" in 2009. *VOGUE(INDIA) featured his S/S'10 collection as one of the 10 best collections of the season. *HINDUSTAN TIMES awarded him the title "THE NEXT BIG THING " in their designer category consecutively for 2008 and 2010 *Varun was invited by THE BRITISH COUNCIL to be a part of THE ALCHEMY FESTIVAL held at THE SOUTH BANK CENTRE in London in April 2010. Based on his show there, he was signed up by Blow PR, one of U.K.'s best fashion PR companies, to represent his international press.
commenced Dates
Date Commenced Operations | 2007 |
Date Commenced Franchising / Distribution | 2012 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise |
Rs. 50 K - 2lac |
Rs. 1,50,000 | 10 |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Retailer | 30% | 400 |
Expansion Locations
North | North, New Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttaranchal, Uttar Pradesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | International, Nationwide |
Exclusive territorial rights to a unit | Yes |
Performance guarantee to unit franchisee | no |
Anticipated percentage return on investment | 50% |
Likely pay back period of capital for a unit franchise | 6 months |
Other investment requirements |
Detailed operating manuals for franchisees | nno |
Where is franchisee training provided? | New Delhi |
Is field assistance available for franchisee? | no |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | yes |
What IT systems do you presently have that will be included in the franchise? | no |
Type of property required for this franchise opportunity | Commercial |
Floor area requirement |
500 Sq Ft . (1 Sq Meter = 10.76 Sq Ft.) |
Preferred location of unit franchised outlet | Posh Markets and Colonies |
Do you have a standard franchise agreement? | no |
How long is the franchise term for? | 2 years |
Is the term renewable? | yes |
Category : Clothing
Area Req : 500 Sq. Feet
Franchise Outlets : --
Investment: Rs. 50 k - Rs. 20 Lac