PRIMOKNOT IS ONE OF THE LEADING AND FASTEST-GROWING START UP FASHION HOUSE IN INDIA. WITH ITS UMBRELLA BRAND “PK PRIMOKNOT” , THE COMPANY ADDRESSES COMPLEMENTARY TARGET GROUPS OF WOMEN FROM 20 TO 40 YEARS OF AGE IN THE INDO western fashon category With its brands, the company operates in 4 cities in north india. PRIMOKNOT brand is available exclusively from 8 proprietary retail stores in Delhi NCR and Punjab. Alongside the company has decided to leverage its brand strength by setting up 150 more stores in the next 48 months in north india with a mix of proprietary and franchise stores. Company is planning to raise Rs 200 crores through private equity route. PK Primoknot brand is also currently available on few ecommerce platforms and now company will be investing substantial resources to expand its presence on ecommerce platforms and also will be launching its own ecommerce portal for its customers. Beta version of this portal has already been tested and now it will go live very soon. PRIMOKNOT has presented itself with a new brand identity since June 2013. With the further development of its core brand, PRIMOKNOT is strengthening its relevant fashion profile and positioning itself as a “new urban player”. The new brand attitude reflects the slogan which appeals to self-confident target groups with a high affinity for lifestyle and fashion: “Fashion you can move in”. PRIMOKNOT styles are more detailed, clearer and more fashionable.. As a start up PK PRIMOKNOT has been riding high on the decent performance by clocking a combined sale of Rs approximately 30 crores in the last 3 fiscal years 2013, 2014 and 2015, the company has spent huge amount of resources in doing lot of research on the product categories, market segmentation and their respective acceptable prices for the target consumers.
Commenced Dates
Date Commenced Operations | 2011 |
Date Commenced Franchising / Distribution | 2012 |
Franchise DetailsUnits
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 2lac - 5lac |
Master / Multi Units
Area | Investment | Unit/Brand Fee | Master/Brand Fee | Royalty/Commission |
Region Wise | Rs. 2 Cr. - 5 Cr | NO Brand f | NA | Comission |
State Wise | Rs. 1 Cr. - 2 Cr | NO Brand f | NA | Comission |
City Wise | Rs. 10lac - 20lac | NO Brand f | NA | Comission |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | yes |
Performance guarantee to unit franchisee | no |
Anticipated percentage return on investment | 40%+ |
Likely pay back period of capital for a unit franchise | 12-18 months |
Other investment requirements | yes, in stocks and interior set up |
Detailed operating manuals for franchisees | yes |
Where is franchisee training provided? | at their shop |
Is field assistance available for franchisee? | yes |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | yes |
What IT systems do you presently have that will be included in the franchise? | yes |
Type of property required for this franchise opportunity | shop in high street or a mall, preferabely ground floor shop |
Floor area requirement | 800-1500 sq ft . (1 Sq Meter = 10.76 Sq Ft.) |
Preferred location of unit franchised outlet | in the prominent market places |
Do you have a standard franchise agreement? | yes |
How long is the franchise term for? | 5 years |
Is the term renewable? | yes |
Category : Clothing
Area Req : 1500 Sq. Feet
Franchise Outlets : 3
Investment: Rs. 2 Lac - Rs. 5 Lac