Erato, a pure sterling silver jewellery brand is backed by people with more than 20 years of combined experience in jewellery. The promoters are reputed South Delhi jewelers who have been into precious jewellery i.e. gold, diamond, kundan etc since 1993. Erato is positioned to cater to women in the age group 23-55 years who want more than just “junk jewellery” yet is price conscious.
Commenced Dates
Date Commenced Operations | 2012 |
Date Commenced Franchising / Distribution | 2012 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 10 K - 50 K |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Dealer |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | Yes |
Performance guarantee to unit franchisee | No |
Anticipated percentage return on investment | 25% |
Likely pay back period of capital for a unit franchise | 1 year |
Other investment requirements | Na |
Detailed operating manuals for franchisees | Yes |
Where is franchisee training provided? | Delhi |
Is field assistance available for franchisee? | No |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | Yes |
What IT systems do you presently have that will be included in the franchise? | No |
Type of property required for this franchise opportunity | |
Floor area requirement | |
Preferred location of unit franchised outlet |
Do you have a standard franchise agreement? | Yes |
How long is the franchise term for? | 5 years |
Is the term renewable? | Yes |
Category : Fashion
Area Req :
Franchise Outlets : NA
Investment: Rs. 10 k - Rs. 50 k